What you want, doesn't always look like what you had in mind.
Persistence is very important. It's what separates the leaders from the followers. It's the trait that all of the top salesmen in the company have. It's the core theme of so many different stories of success.
Most motivational content is based on persistence! "Keep pushing! Keep moving! Never give up! No pain, No gain!"
We are so motivated by the of persistence that we center our entire ego around it. We work till we bleed; go without sleep for days just to meet that goal. We fail over and over again with the belief that our persistence will one day pay off and we will cash in on success.
I can 100% guarantee that you won't see much success without persistence, but I can also guarantee that persistence isn't all it will take to succeed a lot and often.
Sometimes we get so caught up in being persistent that we extend ourselves beyond the definition and become something else (I avoided giving it a label in order to not offend anyone, but the truth is, self-discovery gets offensive).
You are still pushing that brilliant idea that you had in the shower down everyone's throats.
You're still chasing the guy that doesn't respect you or treat you well because you love him.
You're still working in the same rat race of a company with no signs of promotion in sight.
What gives? What if we are being persistent on the wrong path? An engine is persistent, but it wouldn't get too far without the wheels, steering column, transmission, and the driver.
"I can 100% guarantee that you won't see much success without persistence, but I can also guarantee that persistence isn't all it will take to succeed a lot and often."
Don't allow persistence to suffocate you. Take time to breathe, listen, learn and adapt. Remember that change must happen in order for progress to be made continuously. Persistence has more to do with movement than the destination. What you want, doesn't always look like what you had in mind, so we must adapt as we go along.
So take the feedback that you've gotten from the prospects who didn't buy your product or the customers who only visited once. Adjust your product or service to the feedback and TRY AGAIN!
Love yourself first and establish how you want others to treat you and become persistent with seeking better relationships instead of the opposite.
If you've been applying for promotions and at your job and you keep getting overlooked, seek to understand what skills and experiences were needed and persist in obtaining them.
Switching course, or saying "no more", isn't a bad thing. When done at the right time, it could be considered brilliant. Just never stop moving; that's the true meaning of persistence.